How Brands are Impacting People’s Lives
Updated: Feb 3
In a world increasingly focused on the environment, sustainable development, and principled business models, brands must establish ethical policies and practices. “An ethical brand should not harm public good; instead it should contribute to or help promote public good.” (1) Consumers are leading this trend, armed with technology and mindfulness.
This trend is not new. In 2015, Nielsen reported “consumers are trying to be responsible citizens of the world, and they expect the same from corporations. So when it comes to purchasing, they are doing their homework. Checking labels before buying. Looking at web sites for information on business and manufacturing practices. Paying attention to public opinion on specific brands in the news or on social media.”
To satisfy these demands, businesses must not only design clear policy statements; they have a duty to follow through. Consumers are holding brands responsible for their claims, endorsing environmentally and socially responsible products. Businesses that continue to pollute, have unethical labour practices, and disregard the environment, are shamed for greenwashing, impacting the bottom line.
The COVID-19 pandemic has amplified this trend and we are inaugurating the first significant re-boot in decades. Even as we are struggling, we are now more likely than ever to question the underlying ethics of businesses and their impact on countries, cultures, and individuals. Social media allows us to review and amplify both positive and negative business models.
A recent PWC report focused on post-pandemic growth notes “concerns about environmental, social and governance (ESG) issues have come into sharper focus during the pandemic. A related theme is whether the world’s institutions have the capability to address other communal issues like sustainability and climate change, the social determinants of health, and the inequities inherent in healthcare systems—who gets access to what treatments, when and at what cost. For example, access to COVID-19 testing resources, emergency treatment facilities and vaccines has varied widely from one country to another and even within countries.”
The pandemic has shown we have grown more open to buying and trying new products. To succeed, it is essential that companies and products satisfy these demands.
SeriTech, a start-up based in Bangkok and Barcelona, was founded on the principle of creating real solutions for real people. It promotes an innovative concept that is kind to the planet and able to take care of your environment while helping to improve the health of each person.
The company upcycles silk into relevant, useful products. It has united thousands of silk farmers, supplying ethically sourced ingredients that produce medical grade silk proteins.
Company founder Saimai Cunvong was born on the day her parents starting farming silk in northern Thailand and has spent her life around silk and silk farmers. She understands how sericulture can impact lives, from the silk farmer to the consumer.
“I discovered that silk could play a role in treating global health issues, from skin conditions to vaccination, with dissolving polymers capable of replacing conventional needles.
The biocompatibility and stability of silk proteins is evident with the increase in interest in cosmetic and medical applications.
I started SeriTech in 2016 in order to offer these precious silk proteins to the world. With our researchers and scientists, we work not only to create innovative formulas around silk proteins, but to push the boundaries with new concepts and products to address 21st century challenges. The medical grade silk proteins impact technologies such as microneedle vaccines, cardiovascular tissue regeneration and bio-prosthetics coating.”
Products that are ethical, effective, and easy to use will lead the way. SeriTech is focused on delivering products that level the playing field for everyone, everywhere. The goal is to democratize access to a variety of new products. Its unwavering commitment to humanity will deliver exclusive technology developed to be fast, effective, economic, and sustainable.
Richard Joye, Managing Director at SeriTech and head of European operations, notes “business activities affect the society and environment around us. SeriTech has an opportunity and duty to ensure this impact is positive, at every stage of the supply chain. The company recognizes that efficient and sustainable operations are necessary for long-term value creation in every step in our processes. We apply these principles internally and ensure that all our partners share our philosophy and are committed to making a positive impact.”
SeriTech products are made from ethically sourced ingredients, non-toxic, cruelty-free, and palm oil free.
Responsible practices, solid environmental, social, and governance policies are more important than ever before. We are basing decisions on environmental concerns as much as product quality. An ethical brand that improves the life of us all, from production chains to end users, is a brand that speaks to each of us.
As we exit the pandemic and redefine how we live, work, travel, and interact, we will also redefine how we choose products and brands. Companies that align with these values and demonstrate a commitment to principled practices will resonate.
Saimai is confident that SeriTech’s ESG policy will guide the company in delivering its commitment to improving lives, without distinction, in a sustainable and ethical manner. From the silk farmer, throughout the production and supply chain, and to the end user, this is how SeriTech is impacting people’s lives.
Visit the SeriTech YouTube channel to view our latest videos.